Sunday, February 2, 2020

Elvis Juice

Born in Scotland.  Brewed in Ohio.  That is the Brew Dog.  The brewery started over thirteen years ago, in an industrial park in northeastern Scotland. The brewery has taken a rather unique path, fighting against the massive brewing conglomerates while opening up some of its ownership to the people who drink its beer.  And, as Brew Dog carves out its own path, the journey has taken the brewers to the United States, where they have opened first a brewery and then a beer hotel, both of which are located in Columbus, Ohio. 

The opening of the brewery meant that Brew Dog beers could find their way throughout Ohio and the Midwest.  My father loves their beers; and, when we come to visit, Brew Dog finds itself in the fridge.  Most recently,  it was the Elvis Juice, the brewer's nod to a grapefruit infused IPA with natural citrus flavors.  

The Elvis Juice is brewed with Extra Pale and Caramalt malts, as well as Amarillo, Citra, Magnum, Mosaic, and Simcoe hops.  The product is a grapefruit IPA that has a 6.5% ABV and 60 IBUs.  The 60 IBUs falls within the range of American IPAs, which range from 55 IBUs to 70 IBUs.

The Elvis Juice pours a golden, hazy color, which suggests more of a New England IPA or hazy IPA. Any suggestion tha tthis beer is something other than a grapefruit IPA is quickly dispelled by the aroma.  This beer has perhaps the best aroma, because it is the one grapefruit beer where I can truly pick up a distinct grapefruit in the aroma.  That aroma carries clear through to the taste, as if the glass has a full grapefruit in it. While the brewers also added some orange to the beer, that citrus is not as present in either the aroma or the taste of the beer.   As bitter as this beer is from the citrus, one can also find some of the malts around the edges of the palate of the beer. 

The brewers call this beer "the absolute king in a world of wannabes."  As far as grapefruit IPAs go, I have to agree that this beer sets itself apart from its peers. 

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